FOR IMMEDIATE RELEASE   |  Contact: Eleanor Clevenger

David Austin Roses Proudly Introduces an Outstanding New Variety — PURITY (Ausoblige)

Bred for beauty and fragrance, new luxury cut garden rose is available for the Spring 2017 wedding season.

ALBRIGHTON, UK — July 5, 2016 — David Austin Roses, Great Britain’s world-renowned breeder of premium English garden roses, today announced the introduction of a new wedding rose variety named PURITY (Ausoblige). The new variety joins the company’s collection of luxury cut garden roses prized by wedding and event floral designers worldwide.

PURITY’s creamy-white exterior petals frame the delicate blush undertones of its center. The blooms open first to a cup and then to a fully opening rosette.

It has a fresh, medium-strong, pure-rose fragrance. PURITY is a medium-size rose with approximately 90 petals per bloom.

With a long, 10-day vase life, PURITY is perfect for weddings and events, special celebrations and everyday floral designs.

Available for the Spring 2017 wedding season. Brides and wedding planners can order PURITY through their local florist or floral designer.

See more photos of purity.

[ EDITORS: Photos and additional information about PURITY are available upon request. Email: ]